Third-party candidate has never reached more than 7.5% of votes in Nigeria. However, due to his frugal reputation and large social media following, we expect Obi to get a higher share of the vote than previous third-party candidates.
“As such, we believe that Obi’s popularity will most likely split the opposition vote, at the expense of the PDP. The PDP’s candidate (Atiku Abubakar) is a Northerner and we believe that the party’s only route to victory is expanding its vote in the South West and North Central states, while retaining large majorities in the South South and South East.
“However, given Obi’s popularity in the south – especially the South South and South East – we believe it is unlikely the main opposition party will be able to gain more votes in these parts of the country.