Undoubtedly, Wizkid and Davido stand out as two of the most prominent figures in Nigeria and the African entertainment landscape. These iconic artists have gained recognition not only for their musical prowess but also for their diverse ventures, including brand endorsements, television commercials, and entrepreneurial endeavors.
Over the years, as they’ve enriched the Nigerian music industry with their talents, they’ve also amassed substantial wealth. The question on everyone’s lips: Who among them holds the title of the richest?
These celebrated musicians have accumulated their wealth through a variety of channels, including music sales, live performances, licensing fees, lucrative brand endorsements, and savvy investments.
As per Celebrity Net Worth, Wizkid’s financial standing is estimated to be around $4 million in the year 2023.
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Wizkid sources of wealth
Let’s delve into how this renowned singer built his substantial fortune.
Music.
Wizkid’s journey to riches began with music. He kick-started his illustrious career by forming a group called the Glorious Five, although the group’s tenure was relatively short-lived. However, his solo path has been nothing short of remarkable. He’s released five studio albums, including “Made in Lagos” (2020), “Wizkid” (2018), “Sounds from the Other Side” (2017), “Like This, The Remixes” (2017), “Ayo” (2014), and “Superstar” (2011). Beyond the earnings from album sales, Wizkid has garnered substantial income through electrifying live performances, licensing agreements, and the booming world of music streaming.
Wizkid’s brand endorsements have been a significant part of his career. Here are some of the most notable ones:
Tecno Mobile: In 2019, Tecno Mobile, a smartphone manufacturing company, unveiled Wizkid as their brand ambassador, coinciding with Tecno’s new device launches in the Nigerian market.
United Bank for Africa (UBA): Wizkid signed a major brand partnership deal with UBA in 2019, making it one of his most substantial endorsement deals.
Pepsi: At the start of 2022, Wizkid inked a one-year contract with Pepsi, valued at $350,000. He became the face of the beverage brand in Nigeria, featuring in print and visual media commercials.
Globacom Group: Wizkid was appointed as one of the brand ambassadors for Globacom, one of Nigeria’s major network providers, in 2015. This collaboration involved promoting the telecom company across various locations.
Cîroc: In 2018, Wizkid partnered with Cîroc, a premium vodka brand, in an endorsement deal that leveraged his fame to boost brand awareness.
Nike: In 2018, Wizkid collaborated with Nike’s designers to create the Nike-made Super Eagles jerseys. This partnership led to the jerseys selling out rapidly, marking it as one of the most successful deals in terms of returns.
These endorsements have not only added to Wizkid’s fortune but have also heightened his profile in the world of business and marketing.
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Businesses
In addition to his accomplishments in music and brand endorsements, Wizkid established Starboy Entertainment, a remarkably successful record label that has been instrumental in producing music for various Nigerian artists. Notably, Wizkid’s music is often produced in-house, a strategy that has not only enhanced his creative control but also significantly reduced the music production costs typically borne by artists who rely on external record labels. This move has cemented his position as a music industry influencer and a shrewd entrepreneur.
Wizkid Properties
Indeed, Wizkid ranks among the wealthiest musicians in Nigeria today. As anticipated, he has accumulated a significant portfolio of properties.
Wizkid Cars
Take a peek into the impressive array of vehicles that grace the renowned singer’s car collection:
Lamborghini Urus
BMW X6
Porsche Panamera
Bentley Continental GT Speed Convertible
Porsche Cayenne
Mercedes Benz G63 AMG
Hyundai Sonata
Wizkid’s collection showcases not only his passion for music but also his penchant for luxury automobiles.
Houses
It’s reported that Wizkid is the proud owner of a 13-million-naira house in Surulere, Lagos Mainland. In addition to this lavish mansion, he’s believed to possess a luxurious residence in Los Angeles, California, United States. Although the precise value of the Los Angeles property remains undisclosed to the public, it is rumored to be worth millions of dollars, reaffirming his status as a truly global artist.
According to Celebrity Net Worth, Davido’s financial worth in the year 2023 is approximated to be $10 million.
Sources of wealth
Let’s explore the various avenues through which Davido has accumulated his wealth.
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Music
Davido’s wealth has been significantly shaped by his music career. Among his most notable sources of income in the music industry are streaming royalties, licensing fees, earnings from electrifying live performances, and album sales. Davido has crafted a discography that includes five studio albums: “Omo Baba Olowo” (2012), “Son of Mercy” (2016), “A Good Time” (2016), “Best of Davido” (2020), and “A Better Time” (2020).
Notably, the singer commands substantial fees for his live shows. In Nigeria, he reportedly charges an impressive 10 million naira per show, while for performances in foreign countries, his fee stands at approximately $90,000. This combination of music revenue streams and lucrative live appearances has significantly contributed to his impressive net worth.
Brand endorsements
Davido’s star power has led numerous companies to collaborate with him, utilizing his fame to enhance their brand visibility and promote their products and services. Here’s a glimpse of some of the most notable endorsement deals he’s ever signed:
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PUMA: In 2021, Davido teamed up with the renowned sports company PUMA, signing a long-term endorsement deal that underlined PUMA’s commitment to the rapidly growing African market. Worth noting, Wizkid had previously been the brand’s ambassador in Nigeria.
Martell Blue Swift: In 2021, the world-famous dry-gin company inked a multi-million-naira endorsement deal with Davido, with both the firm and the artist announcing the deal on their respective social media platforms.
Pepsi: Back in 2016, Davido signed a significant deal with Pepsi, becoming one of their Nigerian brand ambassadors. This partnership has significantly contributed to his current net worth.
Guinness Nigeria: In 2013, Davido was among the three artists who signed deals with Guinness Nigeria to become their brand ambassadors.
MTN Pulse: One of Davido’s earliest endorsement deals was with MTN Pulse, which he signed in 2012. He became the face of MTN Pulse in Nigeria at a time when he was not as widely recognized and influential as he is today.
Infinix Mobile: The singer has worked with Infinix Mobile as a brand ambassador on two occasions in the last five years, with the first deal in 2018 and the second in 2021.
1Xbet: Davido’s endorsement deals extended to the betting industry as well. In 2021, he inked a lucrative contract with the renowned multinational betting firm, 1Xbet. This partnership was strategically aimed at elevating 1XBet’s visibility and enhancing its competitive edge in Nigeria’s rapidly growing betting sector.
These high-profile brand endorsements have not only added to Davido’s wealth but have also elevated his status as a marketing force in the business world.
Davido (left) and Wizkid (right). Photo: getty.com (modified by author)
Source: Getty Images.
Businesses
Beyond his music career, Davido has ventured into the corporate world. He holds a position on the board of directors at Pacific Holdings, a well-established Nigerian company with interests spanning across various economic sectors. Pacific Holdings operates through six subsidiaries, engaging in activities such as gas supply, freight and logistics, venture capital, warehousing, farming, and even oil drilling. This business involvement showcases his multifaceted talents and acumen as an entrepreneur and business leader.
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Properties
Similar to many other prosperous Nigerian musicians, Davido has amassed a considerable portfolio of properties. Here’s a brief glimpse at some of his real estate holdings.
House
Davido recently delighted his fans by offering a virtual tour of his new residence in Banana Island, Lagos. During the tour, the renowned musician expressed his gratitude, referring to the acquisition as a significant blessing on his Instagram account. This stunning mansion is reportedly valued at an impressive $1.5 million, underscoring the opulence that accompanies his success.
Cars
Davido’s collection of automobiles showcases his penchant for luxury and style. Here’s a glance at his current car collection:
These high-end vehicles not only reflect his musical success but also his affinity for the finer things in life.
Who is the richest between Wizkid and Davido in 2023/2024?
When examining the net worth figures of Wizkid and Davido, it’s evident that Davido holds a significant lead in terms of wealth, surpassing Wizkid by $6 million. This financial disparity underscores Davido’s impressive financial standing and the substantial success he’s achieved in various ventures throughout his career.
You’re absolutely correct. With Davido’s net worth standing at $10 million and Wizkid’s at $4 million, the title of the richest between the two has been decisively settled in favor of Davido. Both artists have left an indelible mark on the Nigerian music scene, but when it comes to their financial standings, Davido’s wealth surpasses Wizkid’s by a considerable margin. This revelation should quell the curiosity of many fans wondering about their comparative financial success.